Regardless of the size, majority of businesses nowadays are practicing Internet marketing. That’s because it is the most inexpensive way for them to reach millions of their target market. But what is Internet marketing really?Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing.
Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.
It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.
1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Why Do You Need Digital Advertising?
Put simply, to gain immediate visibility and results. Online advertising and paid search can help you reach beyond your existing network and tap into new, highly targeted audience via search, display and social advertising.
How Can Paid Media Help You Get More Customers?
Ideally, digital advertising will reach the audience you didn’t even know you had. Whether you’re promoting content, building your pipeline or working towards a sales goal, paid media extends your reach and engages the customers you want.
Paid media leverages big data to deliver specific messages to a specific audience for a customized, personalized approach for more leads and sales.
How Can TopRank Marketing Help You?
Our paid search and digital advertising team has experience managing over $60 million in annual paid media spend and 25 million keywords annually. We are a Google AdWords certified agency partner, and have Bing Ads accreditation.
A cohesive, Search Engine Marketing strategy that integrates with your content marketing, social media and SEO strategy is essential for success. We can work with you to determine the best approach for reaching your marketing goals while aligning with your overall marketing strategy.
Our team will work with you to determine the best approach to digital advertising for your business by helping you create a strategy for and implementing the following:
Digital Advertising and Paid Search Capabilities
- Search Advertising
- Shopping Advertising
- Sponsorship Advertising
- Display Advertising
- Native Advertising
Digital Advertising Placement Opportunities
- Google Networks
- Bing and Yahoo! Networks
- Site Specific Sponsorships
Paid Search Program Components
- PPC Consulting & Assessments
- SEM Competitive Analysis
- Bid Optimization
- Paid Campaign Build-Outs
- Ad Creative Optimization
- Landing Page Optimization
- Ad Copy Testing
- Keyword Expansion for Paid Terms